About the Company
Yoorin Fertilizantes is a national reference in the production of fertilizers with high agronomic efficiency. With 59 years of operation, the company stands out for transforming minerals into sustainable solutions that boost crop productivity without harming the environment, and are also suitable for organic farming.
A member of the Curimbaba Group, a Brazilian holding with over 60 years and a global presence, Yoorin is headquartered in Poços de Caldas (MG) and supplies high-performance fertilizers with advanced technology, accompanied by personalized field technical consulting.
The Challenge
Despite a solid history of sustainable practices, Yoorin aimed to prove, in an auditable and internationally recognized manner, the positive impact of its agricultural inputs.
Sustainability has always been part of the company's DNA, but regenerative agriculture represented an opportunity to concretely reaffirm its environmental, social, and economic commitment to clients, partners, and the global market.
The challenge was to translate this commitment into a reliable seal that could convey transparency, strengthen the brand's reputation, and highlight Yoorin's role in transforming agribusiness.
Process
Choosing QIMA and the Regenera for Inputs Certification
Yoorin already had a long-standing partnership with QIMA (formerly known as QIMA IBD). This trust, built over 17 years, was decisive in choosing QIMA to conduct the Regenera for Inputs certification, the first global standard focused on verifying inputs used in regenerative agriculture.
Evaluation and Implementation
The certification process was structured, technical, and collaborative, involving a detailed analysis of documentation and internal processes.
This stage brought significant learnings, such as enhancing traceability, improving quality management, and consolidating sustainable practices throughout the production chain.
According to the Yoorin team, support from QIMA was essential: clear guidance, close monitoring during audits, and transparent communication made the process educational, agile, and effective.
Achieved Results
Yoorin became the first company in the world to obtain the Regenera for Inputs certification from QIMA for phosphorous and potassium inputs — a global milestone for the fertilizer sector.
Beyond the mandatory program, the company achieved the Bronze category and also implemented additional modules:
Regenera + Quality
Regenera + Safe Environment
Regenera + Water.
This achievement elevated the brand's positioning, solidifying it as a leader in solutions for regenerative agriculture and strengthening customer and partner trust.
Main Results:
Transparency and Trust: the seal provides an auditable guarantee that the inputs are suitable for regenerative practices, reinforcing the brand's credibility.
Differentiation and Added Value: the recognition positions Yoorin's products as superior and environmentally responsible, creating a competitive advantage in a market increasingly driven by ESG criteria.
Access to New Markets: the certification expands business opportunities, attracts investors, and opens doors to credit lines and strategic partnerships focused on sustainability.
Brand Strengthening: the certification acts as a seal of trust, proving that Yoorin's environmental commitment goes beyond rhetoric.
Starting Your Certification Journey: Yoorin Recommends
Yoorin describes its experience with QIMA as "extremely positive and constructive." The clarity in communications, team readiness, and high technical level were differentiators that made the process efficient, educational, and inspiring.
With the Regenera for Inputs certification, Yoorin Fertilizantes reaffirms its pioneering position in the agricultural sector, transforming purpose into practice and leading a movement that connects productivity, innovation, and environmental regeneration. The partnership with QIMA not only validated this journey but also projected the company as a global reference in sustainable inputs, an example of how certification can be a catalyst for growth and positive impact in agribusiness.
Watch the full testimony of the Yoorin team about their experience with the Regenera for Inputs certification and discover in detail how the partnership with QIMA transformed the company's processes.
